Episode
Can Creator Economy Build a Better Podcasting? | Sam Sethi, TruFans #671
- Published
- Jul 2, 2026
- Duration seconds
- 6032
- Processing state
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- https://blurt.media/w/bkfajqLfRKng6MdjpALu8d
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Summary
**In this episode of The New Media Show**, **host 2017 Podcast Hall of Famer Rob Greenlee** welcomes **Sam Sethi**, **founder of [TrueFans](https://truefans.fm) and co-host of the Podnews Weekly Review.** _**They had a wide-ranging conversation about the future of podcasting inside the larger creator economy.**_ **Podcasting helped create the independent creator movement through RSS, niche audiences, direct publishing, and long-form content that builds audience trust**. > _**Today’s creators are building broader businesses around video, memberships, newsletters, live events, merchandise, premium content, clips, community, and direct fan relationships.**_ **So, can the creator economy help build a better, more sustainable podcasting industry?** > _**Rob and Sam explore why podcasting can no longer think only in terms of feeds, files, downloads, and ad impressions. They discuss the rise of creator portals, the importance of owning the relationship with audiences, and how platforms such as Patreon, Substack, Beehiiv, YouTube, Spotify, and Apple are changing creator expectations.**_ **The conversation also examines whether advertising is becoming less central to the creator business model**, and how subscriptions, premium content, micropayments, stablecoins, and value-for-value models could create new ways to share revenue among creators, listening apps, platforms, and even audiences. > _**Sam shares his perspective on HLS streaming, watch time and listen time analytics, activity streams, super fans, publisher feeds, and “super feeds” that can connect audio, video, events, merchandise, blogs, and community into a more por…