Episode
Premium: Driving Back Catalogue, DLC, and the Long Tail
- Podcast
- Naavik Gaming Podcast
- Published
- May 14, 2026
- Duration seconds
- 3826
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/9db5e8c0
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Summary
Most premium games are treated like opening-weekend businesses: if they do not spike, studios cut losses and move on. This episode challenges that instinct. Alexandra Takei , VP of Platform Revenue at Medal , sits down with Ian Fielding , CEO of Super Evil Megacorp , to discuss how studios can build durable premium games, manage back catalogs, and survive as independent AA companies in a market that increasingly punishes the middle. The conversation traces SEMC’s evolution from Vainglory and Catalyst Black to its current cross-platform, IP-driven chapter with Teenage Mutant Ninja Turtles: Splintered Fate and Bloodline . Ian explains why SEMC moved away from large-scale PvP free-to-play, how it operates a fully remote mid-size studio across multiple live titles, and why proprietary tech still gives the company an edge. The core case study is TMNT: Splintered Fate , which has grown years after launch through disciplined platform expansion, meaningful DLC, free updates, cross-play, bundles, and smart use of licensed IP. The episode ultimately explores a harder question: what does it take for an independent, multi-project studio to keep games alive, grow audience over time, and avoid betting the company on one giant moonshot? We’d like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/ . If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected]. Watch the episode: YouTube Channel For more episodes and details: Podcast Website Free newsletter: Naavik Digest Follow us:…