Episode
Episode 177: How the Right Clients Find You (The Marketing Curriculum)
- Published
- Jun 16, 2026
- Duration seconds
- 1562
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Summary
Marketing is the topic photographers ask about more than any other, and for good reason: you can have beautiful work, smart pricing, and a solid business model, but none of it matters if the right clients can't find you. For this best-of episode, we pulled six conversations from the Season 5 archive that, side by side, read like a complete marketing curriculum. Together they offer a clear, practical answer to the question underneath so many late-night worries: how do I get seen by the people I actually want to work with? In This Episode: Why scattered, inconsistent marketing falls flat, and the framework that gives you something strategic to start from Foundational tactics for building visibility from scratch, whether you're in a new town, a new niche, or a quiet season A "be seen" approach to putting yourself in front of the right people with simple, tangible actions Why email is a relationship tool, not just a sales tool, and the cadence that gives you permission to show up consistently The deliverability mechanics behind every email, and why quality of audience beats vanity metrics every time The throughline across all six conversations: your story is the one thing no one, and no AI, can replicate Each of these educators is part of TMA in some way, whether as a mentor, a featured educator, or a guest who shaped how the community thinks about this work. If these conversations leave you wanting a marketing system like the ones you heard, and the room where that work happens between episodes, this is your invitation. Get on the wait list for our next Coaching Week: themotherhoodanthology.com Connect with TMA: Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themoth…