Episode
Episode 176: How Much Should You Charge For Photography? (A Pricing Reality Check)
- Published
- Jun 9, 2026
- Duration seconds
- 1289
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Summary
It's been a hard year for a lot of photographers, and so many of the questions keep circling back to the same quiet worry: how much should I actually be charging? For this best-of episode, we pulled together some of the wisest voices from the TMA community to answer the question almost every photographer wrestles with at 2 a.m. Together, these conversations offer an honest pricing reality check, one that goes well beyond the number on your website. In This Episode: Why undercharging quietly hurts both you and your clients, and why losing the wrong clients is actually the point How to find your "enough number" and reverse engineer it with simple math, no finance background required The real reason a bigger price tag alone won't fix your bookings, and what has to change behind the price How standing apart as an artist makes confident pricing so much easier The throughline across every conversation: pricing isn't just a number, it's what gives you room to do your best work and get your life back Each of these women is part of TMA in some way, whether as a mentor, a featured educator, or a member who pushed through the fear and came out the other side booking better than ever. If these conversations leave you wanting to be in the room where the work happens between episodes, this is your invitation. Get on the wait list for our next Coaching Week: themotherhoodanthology.com Connect with TMA: Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology Our Instagram: instagram.com/themotherhoodanthology Connect with Kim: Site: https://kimbox.com IG https://www.instagram.com/kimbox