Episode

Morning Retail : Consumer Twins, l'IA marketing de Kantar - 18/06

Podcast: Morning Retail
Published: Jun 18, 2026
Duration seconds: 216
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Canonical source: https://bfmbusiness.bfmtv.com/mediaplayer/podcast/commerce-2-0/
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Summary

Ce jeudi 18 juin, la présentation d'une innovation de Kantar qui pourrait transformer les études marketing : les jumeaux numérique de consommation, une plateforme d'intelligence artificielle qui simule le comportement des consommateurs a été faite par Eva Jacquot dans sa chronique Morning Retail, dans l'émission Good Morning Business, présentée par Sandra Gandoin, sur BFM Business. Retrouvez l'émission du lundi au vendredi et réécoutez la en podcast.