Episode
How to Tell If Your Finfluencer Is Actually Trustworthy — Introducing the Influencer Safety Score
- Published
- Jun 10, 2026
- Duration seconds
- 595
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Summary
Financial influencers are everywhere on TikTok, Instagram, and LinkedIn but how do you know if the advice they're sharing is accurate, unbiased, and actually right for your financial situation? Zainab Williams, founder and CEO of Fund Evolve, joins Bruce to walk through her Influencer Safety Score, an AI-powered tool that analyzes financial videos for red flags like sponsored bias, factual inaccuracies, and suitability gaps. Think of it as a food label for your financial content which helps you consume smarter and stay anchored to your true financial picture. Find out more at fundevolve.com and connect on Instagram.