Episode

Ep. 82 Unlocking the Hidden Power of Non-Cash Asset Giving with Howard Pearl

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Money to Give
Published
Jun 11, 2026
Duration seconds
2884
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Summary

What if some of your organization's greatest fundraising opportunities aren't sitting in donors' checking accounts—but in assets they no longer need? In this episode of Money to Give, Rick Peck sits down with Howard Pearl, CEO of CarEasy and Giving Realty, for an eye-opening conversation about the untapped potential of non-cash asset giving. Drawing on more than a decade of experience helping nonprofits accept and liquidate donated assets, Howard explains why organizations that focus solely on cash donations may be overlooking transformational gifts. From vehicles and real estate to stocks, insurance policies, and emerging asset classes, he shares how nonprofits can expand their fundraising strategies without increasing risk or administrative complexity. Throughout the episode, Howard and Rick explore why non-cash asset giving represents one of philanthropy's greatest untapped opportunities. While many nonprofits devote significant resources to securing cash donations, countless donors hold appreciated or unused assets that could create greater charitable impact while offering potential tax advantages. Howard encourages organizations to broaden the conversation with donors, explaining that "Everybody's out there asking for money. You're competing with 900,000 other nonprofits in this country." By making it easier for donors to contribute assets instead of cash, nonprofits can unlock new revenue streams while helping donors give in ways that better align with their financial circumstances. The conversation also highlights an important truth that extends far beyond fundraising: every donated asset represents a personal story. Howard shares touching examples of families donating cherished vehicles, inherited property, and other meaningful possessions, reminding listeners…