Episode
A Conversation with Howard Pearl: Unlocking the Hidden Power of Non-Cash Asset Giving
- Podcast
- Money to Give
- Published
- Jun 11, 2026
- Duration seconds
- 2884
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Summary
In this eye-opening episode of Money to Give, Rick Peck sits down with Howard Pearl, CEO of CARS , to discuss one of philanthropy's most overlooked opportunities: non-cash asset giving. Drawing on more than a decade of experience helping nonprofits accept and liquidate donated assets, Howard explains why organizations that focus exclusively on cash donations may be missing significant opportunities to grow revenue and deepen donor relationships. From vehicles and real estate to stocks, insurance policies, and emerging asset classes, Howard shares how nonprofits can unlock new streams of support without taking on additional risk or administrative burden. Throughout the conversation, Howard challenges nonprofit leaders to think differently about fundraising. While many organizations spend enormous effort pursuing relatively small cash gifts, millions of dollars in untapped value sit in assets donors no longer need or want. "Everybody's out there asking for money," Howard explains. "You're competing with 900,000 other nonprofits in this country." Instead, he encourages organizations to expand their vision and make it easier for donors to give assets that may provide greater impact for both the donor and the nonprofit. A recurring theme in the discussion is that successful non-cash asset fundraising is ultimately about people, not property. Howard repeatedly emphasizes that the donor relationship is far more valuable than any individual gift. Whether helping a family donate a beloved vacation property, assisting a veteran with a real estate gift, or supporting a donor through the emotional process of parting with a cherished vehicle, the goal is always stewardship and service. As Howard notes, "For us, the most important part of the equation isn't the car donation, it's th…