Episode
We're making small business harder than it needs to be (EP#67)
- Podcast
- Money Secrets
- Published
- May 12, 2026
- Duration seconds
- 885
- Processing state
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Summary
In this episode of Money Secrets , Fi shares a real behind-the-scenes story from planning the Ripple Retreat and how a frustrating customer experience sparked this episode about sales, communication, and the way small business owners make things harder for themselves. After trying to book a winery tour for a group retreat, Fi found herself receiving a $5,000 invoice before her questions had even been answered, followed by repeated payment reminders and no follow up info. This is a powerful example of how many businesses unintentionally lose trust, connection, and sales momentum during the inquiry process. From proposals and follow-ups to personalisation and communication, this episode is packed with practical reminders about what actually helps people feel confident enough to buy. 🎧 Tune in to learn how thoughtful communication, stronger sales processes, and a more intentional customer experience can make making money feel easier. The doors to Good Money Club are open right now. You deserve your own Board of Directors, and you'll get that and more inside this community for women business owners. What you'll learn in this episode: Why leads should be treated with more care and attention. A new enquiry is a real opportunity, and communication shapes whether someone chooses to work with you. How poor communication can quietly lose sales. Sending invoices too early or failing to answer questions can create friction and reduce trust. Why a proposal can strengthen your sales process. A thoughtful proposal helps clients feel confident and understand what makes your business different. The importance of making clients feel seen and understood. Personalised communication and thoughtful follow-up help clients feel supported and respect…