Episode
Stop taking this business advice (Ep#62)
- Podcast
- Money Secrets
- Published
- Mar 10, 2026
- Duration seconds
- 1296
- Processing state
not_requested
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Summary
The doors to Good Money Club are open right now. You deserve your own Board of Directors, and you'll get that and more inside this community for women business owners. Business isn’t linear. Neither is money. In this episode of Money Secrets , Fi challenges one of the most persistent myths in business: that success follows a neat, logical, step-by-step path. Drawing on 25 years as a Chartered Accountant working closely with small business owners, she explains why real businesses don’t grow in straight lines, and why money decisions rarely come from pure logic. Humans are emotional, messy, and influenced by past experiences, responsibilities, and mental load, especially women who are often carrying far more than just their businesses. 🎧 Tune in to understand why “perfect strategies” fail in the real world, how money behaviour shapes business outcomes, and what actually leads to sustainable profitability. What you'll learn in this episode: The “linear success story” is a myth. Popular business narratives often show tidy upward growth, but real businesses move through messy cycles, setbacks, and pivots. How emotions drive financial decisions. Even experienced founders make money decisions based on instinct, fear, past experiences, and current stress, not just data. The invisible scaffolding behind many (male) success stories. Fi speaks to the unspoken support enabling some founders to focus fully on business, particularly female unpaid labour. Perfect plans don’t guarantee results. A flawless strategy won’t work if human behaviour, motivation, and circumstances aren’t aligned with it. Money beliefs from childhood still influence your business. The messages you absorbed about money can quietly shape pricing, spending, risk tolerance, and decis…