Episode
Season 7, Episode 24: Understanding rewarded user acquisition (with Tricia Han and Sampsa Jaatinen)
- Podcast
- Mobile Dev Memo Podcast
- Published
- Jul 15, 2026
- Duration seconds
- 2697
- Processing state
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Summary
On this week's episode of the podcast, I am joined by Tricia Han , CEO of Mistplay, and Sampsa Jaatinen , Chief Data and AI Officer at Mistplay , to explore the rapidly evolving world of rewarded user acquisition. We dive into how the rewarded model has matured from a niche Android-focused strategy into a primary growth engine for mobile gaming across both major platforms. Among other things, we discuss: Why rewarded user acquisition has moved from a niche tactic to a cornerstone of modern mobile gaming growth strategies How the shift in Apple's App Store policies regarding incentivized installs has created a new frontier for iOS developers Whether the rich behavioral data sets generated by rewarded platforms provide a significant competitive advantage over traditional ad networks What role machine learning and reinforcement learning play in optimizing the timing and nature of user rewards and recommendations If the play-and-earn philosophy can be successfully exported to non-gaming industries like retail, finance, and quick-service restaurants How the blurring lines between mobile and console gaming will influence the way platforms compete for limited user attention When the industry will fully realize the potential of direct-to-consumer web shops coupled with highly personalized reward mechanisms Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL . True attribution measures incrementality, always on. Xsolla . With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics. Branch . Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring us…