Episode
Joe Foster and Ben Weiss: The Importance of Mentorship, Collaboration, and Taking Risks | Leadership | E23
- Published
- Jan 19, 2026
- Duration seconds
- 2775
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Summary
Joe Foster, the legendary co-founder of Reebok, has a new venture: Syntilay, a visionary shoe brand that uses AI and 3D printing to create custom shoes that fit each customer perfectly. The founder and CEO of Syntilay, Ben Weiss, is a young entrepreneur who boldly reached out to Joe to collaborate with him on his plan to disrupt the shoe industry with modern technology. In this episode of Miracle Mentality, Tim sits down with Joe and Ben to discuss how their partnership started, the importance of mentorship from veteran entrepreneurs, and their advice for motivated people early in their careers. Joe Foster is the co-founder of Reebok, an athletic shoe brand that was once the world’s number one sports brand. He currently works as an author and advisor to start-ups and young entrepreneurs who are beginning their own brand-building journeys. Ben Weiss is the founder and CEO of Syntilay, an innovative shoe company leveraging AI and 3D printing technology. He is also the host of the business podcast LegendsNLeaders, which breaks down the steps it truly takes to become successful and have a positive impact in the world. In this episode, Tim, Joe, and Ben discuss: (00:00) Introduction (04:16) How Joe and Ben met and decided to collaborate (07:39) Why it’s important to have fun while running your business (12:34) How Joe and Ben are disrupting the shoe industry with AI (15:00) What Joe and Ben are teaching each other in their partnership (20:22) What most people get wrong about Reebok’s origin story (22:55) The sacrifices that young entrepreneurs must make (28:01) What Joe and Ben are selling at Syntilay (31:46) The value of sharing your expertise with younger generations (33:05) Why you should see problems as opportunities (37:40) Ben’s vision for the future of Syntilay Joe F…