Episode
Do ADHD Entrepreneurs Need a Niche? (Ep 121)
- Published
- Jul 2, 2026
- Duration seconds
- 952
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Summary
Note that we'll be slowing down a bit for the summer and will be switching to bi-weekly episodes because, well, Summer! Do you need a niche to run a successful business? The standard advice says yes, and it usually sounds like "pick a demographic." But what if that approach doesn't work for how your ADHD brain actually operates? In this episode, Sherry and Val dig into what it really means to find your people as an ADHD entrepreneur. Spoiler: it has a lot less to do with age ranges and job titles and a lot more to do with values, energy, and shared interests. They cover: - Why demographic-based niching often falls flat for ADHD entrepreneurs - What to look at instead when figuring out who your ideal client actually is - How sharing your values openly (even the polarising ones) attracts the right clients and repels the wrong ones - Why financial stability gives you the power to say no to clients who aren't a fit - How your gut instinct is your biggest asset on discovery calls, and why ADHDers often second-guess it even when it's right If you've been stuck trying to force your business into a niche box that doesn't feel right, this one's for you. Connect with us: Book a free call with Val (financial planner): https://calendly.com/valerie-stratford Book a free call with Sherry (financial coach): https://app.acuityscheduling.com/schedule.php?owner=17480698&appointmentType=25737393 Val's Instagram: http://www.instagram.com/you.me.and.money Sherry's Instagram: http://www.instagram.com/moneymindsetfc Podcast Instagram: http://www.instagram.com/mind.money.adhd.podcast Sherry's TikTok: https://www.tiktok.com/@moneymindsetcoaching