Episode
Unconventional Podcast Marketing with Lisa Smith (Replay)
- Published
- Aug 26, 2026
- Duration seconds
- 1691
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Summary
This podcast host turned a stack of QR-code postcards into new patients walking through her door. Functional medicine dietitian Lisa Smith reveals the low-tech marketing tactic behind her podcast Pretty Well's growth, plus what it actually takes to launch, promote, and sustain a health and wellness show! Lisa Smith is a functional medicine healthcare practitioner, dietitian, and gut health coach with master's degrees in nutrition and human biology. She runs hosts Pretty Well, a podcast helping listeners achieve holistic health, digestive wellness, and happy hormones. She shares: ◼️ Why she studied a successful podcaster's intro structure and jingle length before recording a single episode ◼️ How banking 15 episodes in the first 3 weeks made her launch day run smoothly ◼️ The QR-code postcard tactic (her son's idea!) that's brought new patients into her practice from towns away ◼️ What she looks for when reviewing guest pitches for Pretty Well ◼️ Why anchoring to your "why" is what gets you through the podcasting rollercoaster ◼️ How her podcast now does the pre-education work she used to repeat in every consultation Follow Lisa Smith: ◼️ https://www.instagram.com/prettywell_podcast/ ◼️https://podcasts.apple.com/us/podcast/pretty-well-anti-aging-beauty-balanced-hormones-inflammation/id1633253409 ◼️https://lisasmithwellness.com/ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.