Episode
The Podcast Marketing Tips Everyone Skips with Lauren Passell (Replay)
- Published
- Aug 19, 2026
- Duration seconds
- 2736
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Summary
Stop trying to convert your social media followers into podcast listeners, it rarely works. We are revisiting our conversation with podcast marketing expert Lauren Passell, who shares the free tactics that actually grow a show, from "podcast friends" to getting featured on Apple Podcasts! Lauren Passell is the founder of the podcast growth company Tink Media, author of Podcast Marketing Magic and Podcast the Newsletter, and a judge for the Webby, Ambie, Signal, and International Women's Podcast Awards. She shares: ◼️ Why non-listeners rarely convert into listeners, no matter how big your social following is ◼️ The "podcast friends" strategy for trading free promo swaps with aligned shows ◼️ How to pitch your show to podcast newsletters the right way ◼️ Why she tells clients to spend ad budget on other podcasts, not social media ◼️ Her strategy for getting featured on Apple Podcasts by targeting underserved regions first ◼️ Why repurposing your own back catalog can outperform constantly creating new content Follow Lauren Passell: ◼️ https://tinkmedia.co/ ◼️ https://x.com/laurenpassell ◼️ https://www.linkedin.com/in/lauren-passell/ ◼️ https://podcastthenewsletter.substack.com/ ◼️ https://podcastmarketingmagic.substack.com/ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.