Episode
The Audacity to Become the CEO You Want to Be
- Podcast
- Med Spa CEO
- Published
- Sep 23, 2026
- Duration seconds
- 1011
- Processing state
not_requested- Canonical source
- http://www.heatherterveen.com
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Summary
Are you waiting for the results to prove that you’re ready to become the CEO you want to be? In Part 2 of the Stop Playing Small series, I break down the identity shift needed to build a bigger business and the Audacity Principle, the willingness to claim the identity you’re becoming before the evidence exists. I also guide you through a Future Self Download to start making decisions as the version of you who already has what you want. Plus, I share a client example and four questions to help you claim the identity first and let the evidence follow. Get ready to have the audacity to claim the identity before the evidence catches up. HIGHLIGHTS The Audacity Principle and how to develop it. How the Upper Limit Problem can keep you stuck at the same level. A client example of using audacity to build a premium practice in a small market. The Future Self Download for making decisions as the CEO you’re becoming. Why investing in yourself can expand your capacity for bigger success. Four questions to help you claim the identity and take action as your future self. RESOURCES + LINKS Build a signature package with Ask Heather AI - https://heatherterveen.com/build/ Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale with Heather AI ! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com