Episode

How Coach scaled from a single store into a global icon

Podcast: Masters of Scale
Published: May 21, 2026
Duration seconds: 1707
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Summary

When Lew Frankfort joined Coach half a century ago, it was a small NYC handbag maker without a single storefront. Frankfort reveals how he scaled the brand into a global icon worth more than 20 billion dollars with a signature blend of “magic and logic”.  Lew’s memoir is Bag Man. Find it at: https://lewfrankfort.com/ Subscribe to the Masters of Scale weekly newsletter:  https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .