Episode
What It Takes to Win Shelf Space and Sales in Large Retail and Grocery Stores
- Published
- Apr 6, 2026
- Duration seconds
- 1690
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Summary
Getting into a big store sounds like a breakthrough. What most product businesses do not realize is that winning shelf space and winning sales are two very different marketing strategies. In this episode of Mastering Local Marketing , we sit down with Evan Sylvester, owner of E James Consulting, to talk about what it really takes to get products into grocery stores and large retailers. We unpack slotting fees, discounts, shelf value, and why great products still fail when they are not built for retail. 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes. Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This…