Episode
What Great Salespeople Notice Part 2: Objections Customers Never Say Out Loud
- Published
- Jul 23, 2026
- Duration seconds
- 1298
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Summary
The customer seemed interested. They asked questions, listened to the explanation, and appeared ready to move forward. Then they said they needed to think about it. Sometimes that statement is completely honest. Other times, it is a safer substitute for the concern they do not feel comfortable sharing. They may be confused, unconvinced, worried about making a mistake, or afraid of being pressured. The salesperson hears one objection while the customer is quietly wrestling with another. In this second episode of Mastering Local Marketing's three part series What Great Salespeople Notice , we explore the objections buyers rarely say directly. We also discuss how to uncover the real concern without interrogating the customer or making the conversation uncomfortable. The objection you hear may only be the easiest one to say. 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes. Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics sm…