Episode
Is Live Selling the New Local Sales Floor?
- Published
- May 11, 2026
- Duration seconds
- 1644
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Summary
Customers are not just shopping online anymore. They are watching, asking, reacting, bidding, and buying in real time. Live selling blends video, product demos, urgency, chat, and checkout into one fast-moving sales experience. For small businesses, the opportunity is not just picking the right platform. It is understanding why people buy when the moment feels live, social, and limited. In this episode of Mastering Local Marketing , we break down how live selling works, what options businesses should consider, and whether this trend belongs in your local marketing strategy. 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes. Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics…