Episode

Will CTV merge fully with digital advertising?

Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published: Jul 25, 2026
Duration seconds: 201
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Canonical source: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/8855bf8d-46f6-4d40-989b-bd9d3e505d58.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/8855bf8d-46f6-4d40-989b-bd9d3e505d58.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Summary

Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, breaks down why CTV is merging with digital advertising. She explains how video fits inside a unified digital strategy, why omnichannel buys across TV, display, and social work as one plan, and how brand perception now feeds AI-driven marketing outcomes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .