Episode
Will AI create more video ads or better video ads?
- Published
- Jul 23, 2026
- Duration seconds
- 195
- Processing state
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Summary
Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video will fold into digital strategy rather than stay siloed, how omnichannel buying spans television, display, and social in a single plan, and why brand perception now shapes performance in an AI-first world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .