Episode

The most human skill that becomes more valuable as AI gets better

Podcast
MarTech Podcast ™ // Marketing + Technology = Business Growth
Published
Jun 27, 2026
Duration seconds
370
Processing state
not_requested
Canonical source
https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/feec0a02-2575-4acf-800c-47ca57af7e7e.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio
https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/feec0a02-2575-4acf-800c-47ca57af7e7e.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
JSON
/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/the-most-human-skill-that-becomes-more-valuable-as-ai-gets-better
Markdown
/podcast/martech-podcast-marketing-technology-business-growth-1008995/the-most-human-skill-that-becomes-more-valuable-as-ai-gets-better.md

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Summary

Marketing teams struggle with AI implementation while maintaining human connection. Amanda Cole, Chief Marketing Officer at Bloomreach, explains how authentic storytelling becomes more valuable as automation increases. She demonstrates using Claude for daily research workflows, building custom share-of-voice tracking tools with Supabase integration, and organizing strategic insights through NotebookLM project folders. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .