Episode

How to move marketing budget into CTV

Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published: Jul 24, 2026
Duration seconds: 204
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Canonical source: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/a9c316b2-ff73-4f59-9164-c185fb9ab8cf.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/a9c316b2-ff73-4f59-9164-c185fb9ab8cf.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Summary

Connected TV is becoming a performance channel, not just a brand play. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, explains how video fits inside a unified digital strategy. She breaks down why marketers should stop separating CTV from digital advertising, how omnichannel buying across television, display, and social works as one strategy, and why brand perception now shapes AI-driven discovery. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .