Episode
How CTV Became Performance Marketing’s Next Channel
- Published
- Jul 20, 2026
- Duration seconds
- 1750
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/how-ctv-became-performance-marketing-s-next-channel/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/how-ctv-became-performance-marketing-s-next-channel.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Connected TV is shifting from a brand awareness play to a performance channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20+ years across programmatic, CTV, digital, and linear media. She explains why video belongs inside your digital strategy instead of being managed separately, how omnichannel media buying works across TV, display, and social as one strategy, and why brand perception now feeds AI-driven performance. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .