Episode

The economic power of BTS

Podcast: Marketplace Morning Report
Published: Sep 1, 2026
Duration seconds: 400
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Canonical source: https://www.marketplace.org/episode/2026/09/01/the-economic-power-of-bts
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Summary

South Korean boy band BTS is currently in the U.S. as part of their first world tour after a four-year hiatus. Their fans, known as ARMY, are extremely loyal, and the concerts are attracting hundreds of thousands of attendees. That includes Susan Schmidt, portfolio manager at Exchange Capital Resources and a regular "Marketplace Morning Report" contributor. Today, Schmidt joins the show to explain the economic impacts of BTS and its fans. Plus, what's with the global bond selloff? Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter . Marketplace Morning Report is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future. Stories featured in this program: Understanding the economic impact of BTS — and its ARMY of fans