Episode

How to market EVs to rural America

Podcast: Marketplace All-in-One
Published: Jun 18, 2026
Duration seconds: 375
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Canonical source: https://www.marketplace.org/episode/2026/06/18/how-to-market-evs-to-rural-america
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Summary

The company behind the new electric Slate vehicle — which has a somewhat rudimentary, Tonka-truck-like frame — is highlighting its simplicity and affordability. Next week, we’re going to learn just how affordable it really is. And while some of Slate’s marketing is geared toward rural and working people, the reality is that driving EVs in those areas can still be a challenge. Then, Hollywood is backsliding on diversity, but that's not true for audiences.