Episode
Why price-squeezed consumers still shell out for organic
- Podcast
- Marketplace
- Published
- Jul 30, 2026
- Duration seconds
- 1591
- Processing state
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Summary
Since 2020, the cost of groceries has risen 26%. But contrary to what you might think, cash-strapped consumers aren’t necessarily staying away from pricier options. In this episode, why Americans are doubling down on organic — even as the cost of their overall grocery haul rises. Plus: Why more customers are choosing chargebacks, what economists predict about inflation two years from now, and how a Maine nonprofit is bringing lobstering to the next generation. Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter. Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future. Read the stories in today’s episode: The Fed doesn't have an inflation crystal ball, but it does have "sticky-price CPI" In spite of price hike fatigue, consumers are still snapping up organic foods Credit card chargebacks are on the rise — part of the reason is fraud Multiple wars drive up the price of diesel "Never would have expected to be here": Young Mainers consider the lobster