Episode
102: How Your About Page Can Drive Real Business Growth
- Podcast
- Marketing Without Socials | Strategies Beyond The Algorithm For Christian Women Entrepreneurs
- Published
- Jan 21, 2026
- Duration seconds
- 1162
- Processing state
not_requested- Canonical source
- https://jantouchberry.com/102
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Summary
How Your About Page Can Drive Real Business Growth Your About page is one of the most powerful — and most underutilized — pieces of your website. In this episode, Jan Touchberry breaks down what a high-converting About page actually needs to do, why most of them miss the mark, and how to rewrite yours so it connects, builds trust, and leads your ideal client to take action. If your website isn’t bringing in inquiries, your About page might be part of the problem. This episode gives you a clear framework to fix it. WHAT YOU'LL LEARN: 1. The Purpose Shift: From Bio → Bridge Why the traditional “all about me” bio is outdated and ineffective How to reposition your About page as a bridge between your story and your client’s struggle Why connection — not credentials — is what builds trust How Jesus modeled presence and empathy (and what that means for your website) 2. The Anatomy of an About Page That Converts A simple, high-performing structure you can use today: Lead with your reader, not yourself Open with empathy, not “Hi, I’m [Your Name].” Share your story — with restraint Only include details that create trust and relevance. Highlight your values (and faith, if it’s core to your brand) Let your convictions show up naturally, not preachy. Establish credibility with specificity Replace vague claims with concrete examples and results. End with a clear CTA (always) Make the next step obvious: book a call, view services, or download a resource. What to Cut from Your About Page (Immediately) Third-person writing (unless you’re a corporate brand) Random fun facts that don’t serve the client Generic phrases like “empowering women” Credential dumping No clear call-to-action Too much backstory — focus on the turning point instead Quick test: If you get bored reading it out loud,…