Episode

GoodRx’s Wild West Brand Marketing Bets Big On Audio

Podcast: Marketing Trends
Published: Oct 1, 2025
Duration seconds: 3883
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Canonical source: https://mission.org/marketing-trends/
Audio: https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/e77a7d73-a117-4011-82fb-1739840c6a84/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=e77a7d73-a117-4011-82fb-1739840c6a84&feed=ZgJoLxHg
JSON: /v1/public/podcasts/marketing-trends-520490/episodes/goodrx-s-wild-west-brand-marketing-bets-big-on-audio
Markdown: /podcast/marketing-trends-520490/goodrx-s-wild-west-brand-marketing-bets-big-on-audio.md

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Summary

He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today’s visual overload.