Episode
Is China Running the World's Biggest Marketing Test on You?
- Published
- Sep 1, 2026
- Duration seconds
- 843
- Processing state
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- https://traffic.megaphone.fm/ESHO9090561078.mp3
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Summary
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric react to the report that Chinese institutions turned 171 million public X posts into a million-account digital twin of the American electorate — and are testing political messages on it. They unpack the marketing angle behind cognitive-domain warfare, why the data asymmetry between open and closed internets matters, the Paul Graham chart showing LinkedIn users adding AI and deleting DEI from their profiles, and why following trends is usually the losing move. A sobering look at what happens when audience modeling gets weaponized. Key takeaways◾Audience modeling at nation-state scale is here — and it's a marketing system◾Open platforms hand their behavioral data to anyone, including adversaries◾Profile trends follow incentives: AI in, DEI out Chapters00:00 China's AI models of American voters02:04 Privacy and platform rules04:06 The LinkedIn graph: AI in, DEI out07:12 Think for yourself, don't chase trends