Episode
Jeremy Hlavacek | The Open Web Is Over, CTV Is A Mess, And Your Data Is Lying To You | ADOTAT Show Season 8
- Podcast
- Marketing, Media & Adtech
- Published
- Mar 24, 2026
- Duration seconds
- 2668
- Processing state
not_requested- Canonical source
- https://adotat.captivate.fm
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Summary
Jeremy Hlavacek, former VP at The Weather Company, IBM Watson Advertising, and Experian Marketing Services, joins Pesach Lattin on the ADOTAT Show for one of the most honest conversations about the state of digital advertising, programmatic, identity resolution, and connected television that you will find anywhere in 2026. Jeremy built one of the first programmatic publisher operations in the industry at The Weather Company, ran revenue strategy at IBM Watson Advertising, and led identity and data strategy at Experian Marketing Services before launching his independent consulting practice. He has been inside every major wave of digital advertising at exactly the moment it mattered most. In this episode we cover: Why the open web advertising model is structurally degrading and what replaces it The island paradigm: how TikTok, Instagram, YouTube and streaming platforms have replaced the open web and what that means for publishers and advertisers Why the deterministic versus probabilistic identity debate is the wrong question entirely What signal agnostic identity strategy actually means in plain English Why CTV targeting works completely differently than the conference stage version suggests How the death of the cable bundle accidentally broke identity in ways nobody anticipated Why the programmatic industry was too Wild West for too long and what it actually cost The cookie as accidental infrastructure: free, ubiquitous, never designed for identity, and somehow the thing everyone built on Why context is the missing variable that identity alone cannot solve What thirty years across startups, Weather Company, IBM, and Experian actually teaches you about building a career in a volatile industry Why the Wanamaker quote still applies in 2026 and what that means for everyone…