Episode
Inside Pontiac’s CTV-First DSP: How Keith Gooberman Built the Only Architecture That Actually Understands Television
- Podcast
- Marketing, Media & Adtech
- Published
- Dec 1, 2025
- Duration seconds
- 2288
- Processing state
not_requested- Canonical source
- https://adotat.captivate.fm
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Summary
If you’ve ever wondered why half the industry still behaves like cookies are a personality trait, welcome to the episode that’s about to ruin a lot of vendor slide decks. Rabbi Pesach Lattin breaks down how Keith Gooberman , founder of Pontiac Intelligence , quietly engineered one of the only CTV-first DSPs that isn’t dragging a decade of open-web baggage behind it like a wounded pack mule. This isn’t your standard adtech kumbaya chat. This is the part where we look under the hood, point at the wires, and ask why everyone else keeps pretending their bidders “support CTV” while behaving like they’re still loading banners on a recipe blog in 2013. Here’s what we cover (and why CTV vendors should start sweating): • The Pontiac DSP’s stateless, cookieless-by-design architecture Keith Gooberman didn’t “go cookieless.” He built a bidder that never needed identity maps, lookup tables, sync storms, or any of the legacy machinery that makes other DSPs choke during high-volume TV moments. • Why legacy optimization fails on CTV every single time CPM-chasing, remnant-sniping, bid-density “AI” that was fine for the open web but collapses the moment it touches premium pods. If your CTV campaigns feel like chaos, this is why. • How CTV really operates Pods, rotations, pacing windows, dayparts, MVPD pipes, app-level supply differences, publisher metadata games, curated PMPs, and the real economics behind premium impressions. The stuff no one says out loud on stage. • The new DSP model Pontiac proved is the future Small. Lean. Stateless. Infrastructure-like. Built for curated CTV, not welded onto a display bidder with duct tape and optimism. And yes, it’s packed with keyword fuel for the YouTube gods: Keith Gooberman, Pontiac Intelligence, Pontiac DSP, CTV advertising, CTV-first DSP, p…