Episode
Shaping Monzo’s writing culture - with Harry Ashbridge, Head of Writing and Customer Experience
- Podcast
- Marketing Careers Uncovered
- Published
- May 13, 2025
- Duration seconds
- 2593
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Summary
We often use the term 'customer centricity' – but what does that really look like in practice? Monzo Bank is well known for clarity - not just in its product, but in how it speaks. And Harry helped make writing it a core business function. We explore how words can influence culture, shape products, and power customer experience far beyond the marketing team. We get into: Why Monzo unified brand and UX writing under one team How writing became part of onboarding for every employee, and how they built guidance people actually use What most businesses get wrong about tone of voice and guidelines If you’ve ever argued that “words matter” inside a business, Harry shows you how to prove it. Hosted on Acast. See acast.com/privacy for more information.