Episode
Brands Gamble on Prediction Markets Marketing
- Podcast
- Marketing Brew Weekly
- Published
- Apr 22, 2026
- Duration seconds
- 1644
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/marketing-brew-weekly-7473344/episodes/brands-gamble-on-prediction-markets-marketing/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/marketing-brew-weekly-7473344/brands-gamble-on-prediction-markets-marketing.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Welcome to Marketing Brew Weekly! This week, we’re making our bets on the future of prediction markets such as Kalshi and Polymarket. Should brands take the risk of partnering with them when their future is so unclear, or is it worth the shiny, new audience? From their involvement in everything from global news to grocery stores, we weigh the pros and cons of predicting. 00:00: Intro 02:53: An unlikely place for prediction markets to be 05:45: Their play into the entertainment world 08:50: Turning live TV into a social media experience 10:30: The risk element 14:05: How the brands are leaning into their value 16:10: A way to appeal to a new audience 19:50: The ethical question of it all 20:40: What happens next? Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from th…