Episode
Attention Marketers: You Are Trapped in an AI Bubble
- Podcast
- Marketing Brew Weekly
- Published
- Jul 22, 2026
- Duration seconds
- 1773
- Processing state
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Summary
This week, we’re looking at the very large gap between the marketing industry’s love for AI, and the consumer sentiment that reveals precisely the opposite. New research has customers declaring their strong annoyance for the technology, so why do marketers insist on using it for everything from ideation to creative content? And is there a way for brands to stand out with a different approach? 00:00: Intro 03:00: New poll reveals consumers’ annoyance with AI 06:20: Exploring the bubble 08:40: Is all AI just AI slop 10:15: Perception of AI ads 15:00: Brands avoiding AI are generating good will 16:50: Is it ok to use AI for idea generation 19:30: Being the first to use it vs using it well 20:00: REI ads on Meta’s platforms 22:00: Is AI actually efficient 23:00: Requirements to disclose AI use This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/ For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters wh…