Episode
The Secret Vineyard: How a Covid Side Hustle Became a World-Beating Wine Brand
- Podcast
- Marketing 4 Business
- Published
- May 20, 2026
- Duration seconds
- 4095
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Summary
What do you get when a businesswoman with no winemaking experience, no marketing budget, and a vineyard in desperate need of some love decides to quietly make a rosé her friends asked for? Apparently, you get New Zealand's first wine company to win bronze, silver, and gold at the International Wine and Spirits Challenge in a single event, and a nomination for best producer in the world. This week, Kim Schofield, managing partner and owner of Dancing Water Wines , joins Scott on the Marketing 4 Business podcast to share one of the most honest, funny, and genuinely inspiring business journeys you'll hear this year. From secretly making her first vintage without telling her husband, to crying on the side of the road in Rangiora during a brutal harvest, to standing speechless when she got the call that she'd been nominated for best wine producer on the planet, Kim holds nothing back. This episode is packed with real business lessons for anyone building something from scratch. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Scott on LinkedIn here Connect with Kim on LinkedIn here Have Fun & Take Action