Episode

1641: Company Culture & Employee Experience with Heather Page

Podcast
Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories
Published
Aug 24, 2026
Duration seconds
1719
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https://www.robertplank.com/1641-people-first-company-culture-heather-page/
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Summary

In fast-growing companies and competitive tech hubs, culture can quietly become the deciding factor between loyal, engaged teams and constant turnover. Today’s guest, Heather Page, Culture and Experience Manager at AdvancedMD, shares how her journey from hand-coding websites in the early days of the internet to building brand and people-first initiatives prepared her to design an environment where nearly 700 team members feel connected, valued, and excited to show up on Monday. In this episode of Marketer of the Day, Heather reveals how her background in UX and digital experience naturally evolved into human experience and internal culture. She explains why the same questions you ask when designing a great product “Does this feel intuitive? Does it create connections? Does it reflect who we are?” should guide how you design your company culture. Instead of treating culture as perks and free sodas, Heather focuses on what people are really thinking and feeling on Sunday night: are they dreading Monday, or excited to plug back in? Heather walks us through her journey from web designer to culture leader, including how she volunteered for culture committees, paid attention to cross-functional teams, and ultimately had a role created specifically for her at AdvancedMD. She shares practical examples of how she and her team listen to employees through twice-yearly anonymous surveys and, crucially, act on the data instead of letting it collect dust. For Heather, people-first isn’t a slogan, it’s a pillar that drives decisions, programs, and daily behavior. We also dive into AdvancedMD’s medical office software and how it’s helping doctors reclaim their time, reduce burnout, and reconnect with the human side of healthcare. Heather explains how AI-enabled digital charting, autom…