Episode
1601: Healthcare Marketing Strategy That Builds Trust with Saul Marquez
- Published
- Jun 29, 2026
- Duration seconds
- 2363
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/episodes/1601-healthcare-marketing-strategy-that-builds-trust-with-saul-marquez/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/marketer-of-the-day-with-robert-plank-business-growth-entrepreneur-stories-315720/1601-healthcare-marketing-strategy-that-builds-trust-with-saul-marquez.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Many health tech and med tech companies don’t struggle because of weak products, they struggle because buyers don’t clearly see or trust their value. In this episode, Saul Marquez of Outcomes Rocket, who has interviewed nearly 2,000 healthcare leaders, shows growth-stage companies how to turn complex offerings into clear positioning, real pipeline, and measurable revenue in the healthcare market. In this episode of Marketer of the Day, Saul breaks down his Discover–Define–Deliver framework for healthcare marketing strategy. Instead of jumping straight into tactics, cold email, conferences, content, LinkedIn, PR, he shows why most teams need a fast but disciplined “discovery sprint” to map the landscape, clarify positioning, and understand the real decision-makers and early adopters in their space. Saul explains how one week of focused discovery can save months of wasted execution and move you into the top tier of companies that actually have a documented marketing strategy (only 28% of med tech companies do). Saul also shares a powerful case study of a client with a truly innovative “smart hospital” platform that the market didn’t know how to categorize. By doing voice-of-customer research, segmenting early vs. late adopters, and building a targeted list of the right CIOs and clinical leaders, Saul’s team helped them stand out as the smart hospital player. Through a combination of focused podcasting, thought leadership, PR partnerships, and a smart hospital maturity model, the company went from “bumping their head against the wall” to being acquired by a major medical device organization. The conversation then dives into podcasting as a B2B growth engine in healthcare. Saul outlines three types of podcasters and explains why most B2B companies are in the “business owne…