Episode
270: How Packaged MBRs are Revolutionizing Wastewater Treatment with Troy Ellison, Co-Founder & CEO of Cloacina
- Podcast
- Manufacturing Happy Hour
- Published
- Jan 13, 2026
- Duration seconds
- 2753
- Processing state
not_requested- Canonical source
- http://manufacturinghappyhour.com
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Summary
In this episode, Chris sits down with Troy Ellison of Cloacina to talk about what it takes to build infrastructure that works in the real world, not just on paper. Troy explains what membrane bioreactors (MBRs) are in a way that you and I can understand, then pulls back the curtain on why so many systems fail the people who have to run them. A big theme here is end-user experience. Troy makes the case that operators have been ignored for too long, and that designing systems around spreadsheets instead of humans is why so many projects struggle. We also get into scaling a manufacturing business, what it’s really like growing from a handful of people to well over a hundred, and the highs and lows of being in business with your family. If you’re building something meant to last, whether that’s equipment, a team, or a company, there’s a lot in here worth sitting with. In this episode, find out: What an MBR (membrane bioreactor) is, and why it’s become Cloacina’s core focus. Why Troy compares wastewater systems to race cars, and what happens when operators are handed something poorly designed. How prioritizing the operator changes everything from layout to long-term performance. What scaling a manufacturing business looks like when you’re buying equipment, hiring people, and fixing problems nonstop. Why Cloacina stopped listening to voices that slowed progress and focused on building the right team. How taking on single-point responsibility removes friction instead of adding risk. Where Troy sees the future of MBRs heading. Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going! Tweetable Quotes: “The Cloacina difference is the end user experience. We're hyper focused on that. It's a…