Episode

Make Me Smart about the business of sake

Podcast: Make Me Smart
Published: Mar 27, 2026
Duration seconds: 1639
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Canonical source: https://www.marketplace.org/episode/2026/03/27/make-me-smart-about-the-business-of-sake
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Summary

It’s peak bloom in Washington, D.C.! Cherry blossom viewing is deeply rooted in Japanese culture, and it goes hand-in-hand with enjoying Japan’s national beverage: sake. On today’s show, Kimberly is joined by Reiko Hirai, founder of D.C. Sake Co., to talk about the ins and outs of the sake industry and why more breweries are popping up in the United States. Oh, and we’ll taste some sake too! Here’s everything we talked about: "Hanami - Cherry Blossom Festival" from the U.S. National Park Service "Sake brewers toast big rise in global sales" from BBC News "American Sake Is Having a Major Moment" from Bloomberg "How to Drink Sake, According to Pros" from Wine Enthusiast https://www.instagram.com/p/DI0C02mRKbB/ If you count on this show to bring a little clarity to the chaos, consider pitching in. Donate now: https://support.marketplace.org/smart-sn