Episode

Dynamics 365 Dual-write - Simply Explained

Podcast
M365.FM a Microsoft MVP Podcast by Mirko Peters
Published
Aug 22, 2026
Duration seconds
1178
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https://www.m365.fm/dynamics-365-dual-write-simply-explained/
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Summary

A salesperson updates a customer address in Dynamics 365 Sales. Later, someone in finance opens the same customer and still sees the old address. Which one is correct? When sales, service, finance, and operations work in different applications, shared business data can quickly become duplicated or inconsistent. In this episode of M365 FM, Mirko Peters explains how Dynamics 365 Dual-write connects Finance and Operations apps with Microsoft Dataverse so supported records such as customers, addresses, contacts, products, and orders can remain synchronized as teams work. WHAT IS DYNAMICS 365 DUAL-WRITE? Dual-write is Microsoft's built-in connection between Dynamics 365 Finance and Operations apps and Microsoft Dataverse. Think of an organization as having a front office and a back office. The front office includes salespeople, service agents, field workers, and other customer-facing teams. The back office handles finance, inventory, purchasing, orders, fulfillment, and other operational processes. Both sides work with many of the same customers and products, but they need different applications for their jobs. Dual-write creates a controlled connection between those environments so selected shared records can remain synchronized without employees manually copying information between applications. THE BUSINESS PROBLEM DUAL-WRITE SOLVES Without integration, one customer can quietly become two different records. Sales might have Northwind Bikes with the customer's new address. Finance might have Northwind Bicycle Company with the previous address. Both records can look correct when viewed independently, but they no longer describe exactly the same business relationship. Employees then become the integration layer. They export spreadsheets, send emails, compare records, re-ent…