Episode

Muhammad Atif: AI Adoption Starts with the Business Problem

Podcast: Localization Fireside Chat
Published: Sep 18, 2026
Duration seconds: 3428
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Summary

Muhammad Atif, President & CTO of PureLogics, breaks down why AI adoption must start with a clearly defined business problem — not the technology. Drawing on 20 years and 400K+ development hours, he shares the framework global leaders need before any AI investment.