Episode
Menopause & Intimate Wellness Boom: From Taboo to Big Business
- Podcast
- Live & Well
- Published
- Jul 16, 2026
- Duration seconds
- 2644
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Summary
Vaginal dryness, bladder leaks, painful sex, and postpartum recovery — for decades, these everyday realities were ignored by mainstream medicine and dismissed as “just part of aging.” Today, they represent one of the fastest-growing sectors in healthcare, wellness, and venture capital. In this episode, we sit down with two trailblazing CEOs approaching the women’s intimate wellness boom from two distinct angles: Colette Courtion (Founder & CEO of Joylux) and Dawn Halkuff (CEO of LiviWell). Together, they break down how they transitioned from personal and professional frustrations into building category-defining businesses, how the “menopause movement” is shifting consumer behavior, and the massive opportunities ahead for founders and investors in Femtech. 💡 KEY TOPICS COVERED: • The Taboo Tax: Why women’s pelvic and intimate health was historically ignored by capital and medicine. • Consumer vs. Medical Innovation: How Joylux’s vFit PLUS (red-light therapy) & LiviWell’s FDA-cleared Livi device (post-intercourse fluid absorption) tackle unmet needs. • The Halle Berry Partnership: How Joylux teamed up with Halle Berry’s wellness platform, Respin, to normalize midlife intimate health. • The Regulatory Path: What FDA clearance means for safety, consumer trust, and commercial scaling. • The Future of Femtech: What must catch up, from insurance coverage to provider education, for the intimate wellness market to reach its multi-billion-dollar potential. #WomensHealth #Menopause #IntimateWellness #SexualHealth #Femtech 00:00 Introduction: The women's intimate health boom 01:28 The personal catalysts: Behind the scenes of postpartum and industry gaps 12:20 Why now? The convergence of capital, culture, and consumer demand 16:09 The Viagra disparity: Why men's health got a pill a…