Episode
Masami Sato: Founder of B1G1, a Global Movement of Giving (ep. 864)
- Published
- Mar 19, 2026
- Duration seconds
- 3159
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Summary
Masami Sato is the Founder and CEO of B1G1 (Buy1Give1), a global giving movement that has helped thousands of businesses turn everyday transactions into acts of generosity. A two-time TEDx speaker and best-selling author, Masami has helped inspire more than 394 million acts of kindness worldwide. Today, Masami shares how a lonely childhood led her to travel the world with little money and even fewer words, how witnessing both poverty and generosity reshaped her understanding of happiness, and how holding her newborn daughter sparked the realization that none of us are too small to make a difference. She explains the simple but powerful idea behind B1G1: what if everyday actions, even something as small as buying a cup of coffee, could change someone else's life? My friends, you'll leave this conversation inspired by the power of small acts, reminded that generosity isn't reserved for the wealthy or powerful, and encouraged to start making a difference today rather than waiting for someday.