Episode
Turning 50 Liters into 500: Rethinking How We Use Water
- Podcast
- Liquid Assets
- Published
- Nov 11, 2025
- Duration seconds
- 2330
- Processing state
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Summary
Ravi Kurani sits down with Gregory Holliday , Director of the 50 Liter Home Coalition , to explore how global brands and cities are redesigning the way we live — creating homes that use just 50 liters of water a day, yet feel like 500. Gregory unpacks how companies like Procter & Gamble , Kohler , IKEA , and Electrolux are uniting to make sustainability invisible — embedding efficiency into every shower, dishwasher, and faucet without asking people to sacrifice comfort. He shares the coalition’s origins in the wake of Cape Town’s “Day Zero,” his own journey from U.S. diplomat to water advocate , and how behavior, design, and technology intersect to make conservation intuitive. The conversation dives into the data behind 50L’s pilot homes in Los Angeles, the lessons from real families living efficiently, and the long-term vision for water- and energy-smart homes worldwide. This episode is sponsored by HASA (hasa.com). Liquid Assets