Episode
From Metrics to Meaning: Measuring Brand Lift with Alistair Hill
- Podcast
- Life in Digital
- Published
- Jan 20, 2026
- Duration seconds
- 1575
- Processing state
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Summary
In this episode of Life in Digital, host Ed Steer is joined by Alistair Hill, Co-Founder at On Device, to explore how brands can measure what really matters in an increasingly complex digital advertising landscape. Alistair shares an overview of On Device and his role in shaping the company’s mission, before diving into the challenges marketers face when it comes to ad effectiveness and brand lift measurement. From outdated measurement models and poor-quality data to fragmented media consumption, the conversation unpacks why proving true impact has never been harder or more important. Looking ahead, Alistair discusses the factors behind On Device’s success, how its technology helps brands overcome modern measurement challenges, and where companies should be focusing their investment next. He also offers insight into the channels and verticals primed for innovation and what’s on the roadmap for On Device over the next 12 months. 🎧 Tune in now to learn how smarter measurement is shaping the future of digital advertising.