Episode
5 questions to ask when your product stops growing | Jason Cohen (2x unicorn founder)
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- Jan 25, 2026
- Duration seconds
- 6364
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Summary
Jason Cohen is a four-time founder (including two unicorns, one being WP Engine) and an investor in over 60 startups, and has been sharing his lessons on company building at A Smart Bear for nearly 20 years. In this episode, Jason shares his methodical five-step framework for diagnosing stalled growth—a problem that faces almost every team. We discuss: 1. Jason’s five-step framework: logo retention, pricing, NRR, marketing channels, target market 2. A small tweak that’ll double response rates on your cancellation surveys 3. Why “it’s too expensive” is almost never the real reason customers cancel 4. The “elephant curve” of growth 5. How repositioning the same product can increase revenue 8x 6. When to reconsider if growth is even the right goal for your business — Brought to you by: 10Web —Vibe coding platform as an API Strella —The AI-powered customer research platform Brex —The banking solution for startups — Episode transcript: https://www.lennysnewsletter.com/p/why-your-product-stopped-growing — Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0 — Where to find Jason Cohen: • Preorder Jason’s book: https://preorder.hiddenmultipliers.com/ • X: https://x.com/asmartbear • LinkedIn: https://www.linkedin.com/in/jasoncohen • Blog: https://longform.asmartbear.com • Website: https://wpengine.com — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Introduction to Jason Cohen (05:19) Jason’s writing journey (08:25) Questions to ask when your product stops growing (18:17) Getting real customer feedback (20:27…