Episode
Nofar Hagag: Building One of NYC’s Fastest-Growing Pilates Brands
- Podcast
- Legends N Leaders
- Published
- Jul 27, 2026
- Duration seconds
- 1402
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Summary
Nofar Hagag, Founder of Nofar Method, joins LegendsNLeaders to share her journey from NCAA Division 1 athlete and longtime Pilates instructor to building an elevated Pilates brand with three studios across New York City and Miami and a client base of 50,000 in just over five years. Nofar shares how she developed her signature 50-minute workout, to create a differentiated, results-driven group Pilates experience.In this episode, Nofar takes us through the business journey behind Nofar Method, from opening her first studio and developing a loyal following to attracting clients including Karlie Kloss and Brooke Shields and expanding into new markets. We also discuss how her background as an athlete, Pilates instructor, and medical student shaped her approach to movement, what it takes to stand out in the booming Pilates industry, building a community around fitness, expanding into male-specific classes and instructor certifications, and her vision for taking Nofar Method to the next level. #NofarHagag #NofarMethod #Pilates #PilatesStudio #ReformerPilates #Fitness #Wellness #FitnessEntrepreneur #Entrepreneurship