Episode
#29 - Pivot, Test, Scale: How One Launch System Generated $24K in 60 Days
- Podcast
- Legacy Launchpod
- Published
- Jan 12, 2026
- Duration seconds
- 1795
- Processing state
not_requested- Canonical source
- https://legacylaunchpod.podbean.com/e/29-tina-koutras/
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Summary
In this episode, Leah sits down with author and entrepreneur Tina Koutras, whose journey took one of the wildest turns we’ve seen inside Legacy Launchpad. What started as a plan to build an audience for her upcoming book suddenly flipped into an unexpected “side quest” — launching a niche candle brand that exploded far beyond her expectations. Tina originally joined Leah’s program to fix what past programs couldn't deliver. This time she wanted clarity, strategy, and a real social presence before releasing her next novel. But while waiting for her manuscript to come back from editing, she decided to test Leah’s launch system on something smaller… a hobby she’d always dabbled in: horror-themed candles. What happened next shocked even her. By following the program step-by-step — without skipping the “ingredients” — Tina and her husband launched Horrified Candles, tapped into a passionate 365-day Halloween/horror niche, collected over 120 post-purchase survey responses, and generated $13,000 in the first 45 days and $24,000+ within two months. And then came the plot twist: Shopify terminated their store without warning, shutting down 30+ pending transactions. Instead of quitting, they rebuilt a new site in 24 hours, got reinstated, and kept going. This episode is a must-listen for any entrepreneur who feels stuck, overwhelmed, or afraid to pivot — especially creatives and authors who want to build a loyal audience before their big launch. In this episode, we explore: * Tina’s original goal: launching her book the right way after her first attempt fell flat* Why she chose to “test” Leah’s launch system on a candle brand* The power of choosing a hyper-specific niche (horror fans & 365-day Halloween lovers)* How she validated demand fast with pre-orders and early email l…