Episode
327: Behind the Scenes of Strategic Marketing with Jennifer Osterhouse: Fan Favorite Replay
- Published
- Sep 15, 2026
- Duration seconds
- 2101
- Processing state
not_requested- Canonical source
- http://leadinglady-coaching.com/podcast/
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Summary
What does it really take to create a cohesive, memorable brand experience at a live event? In this episode, I sit down with my dear friend and fellow Leading Lady Ambassador, Jennifer Osterhouse, to pull back the curtain on everything that went into creating the stunning marketing materials for our recent We Lead conference. Jennifer is a graphic designer with over 25 years of experience, and she's the creative genius behind all of the Leading Lady's marketing assets. You'll hear about the strategy sessions, timeline, and thoughtful planning that went into every single piece, plus why certain design choices (like those Leading Lady bags people spot in the wild!) make all the difference in how your business is perceived and remembered. This conversation isn't just about an event—it's about the bigger picture of how you show up for your business. Jennifer and I discuss the importance of investing in quality swag that people actually want to use, creating evergreen marketing pieces that serve you again and again, and why planning your marketing assets months in advance will save your sanity. Show notes available at www.leadinglady-coaching.com/podcast Resources Mentioned: Schedule a Call with Jenn: https://jenniferosterhousegraphicdesign.as.me/schedule/afdde3fd Have you joined the Leading Ladies Facebook Group yet?! I would love to see you in there! Head to https://www.facebook.com/groups/LeadingLadiesAAL to join! Let's connect on Facebook: https://www.facebook.com/aalcoaching Let's connect on Instagram: https://www.instagram.com/leading.lady.coach/